Growing Franchises…together

Franchising in Australia represents a dynamic small business sector contributing some 14% of the national GDP. It comprises enterprising entrepreneurs as franchisors and franchisees employing 600,000 Australians.

Sarah Cobb, Cariblue's Managing Director is the 2013 QLD/ NT 'Franchise Woman of the Year.' and is a former member of the Franchise Council of Australia's Queensland committee. Our knowledgeable team has practical experience working “hands on” in and with national Franchise companies. We provide total solutions for the franchise sector, whether you want to:

 

 

Franchising your Business…together

We help businesses to franchise, providing a range of solutions to assist them in this exciting step. We help identify what you need and then work with you to implement the solutions…together.


Are you looking for solutions to these types of questions?

 

  • You want to franchise your business, but do you know where to start?
  • Do you have a franchise business model that works?
  • Do you have a plan?
  • Do you have an operations manual and do you know if it covers everything you need?
  • Do you know what it will cost you to start up and run your franchise?
  • How many franchises must you sell to break even?
  • Do you know how to sell your first dozen franchises, as these are the hardest?
  • Do you know what should be included in initial training and ongoing support and business development programs for your new franchisees?
  • How you do achieve compliance and protect your brand?
  • Do you know what you need to run a national franchise?
  • Do you know how to transition from being a business owner to a franchisor?
  • Are you complying with the Franchising Code of Conduct?
  • Are you worried you are going into new territory where you have no experience? Do you know what you don’t know?
  • Would it be useful to have someone experienced to talk to about franchising your business who can guide you through this process?


If you have other solutions you require, please contact us as we are sure we can help!


Growing your franchise - for Franchisors

Our focus is on working with franchisors and their team to drive performance improvement and business growth across the franchise network by developing and implementing tailored solutions.

 

  • Do you want to grow your franchise and need help in reviewing where you are at, what the opportunities are and how you will capitalise on them?
  • How do you identify the parts of your franchise which are holding you back? And how do you address them?
  • Is your franchise still profitable or are current changes in the environment threatening this? If so how are you going to deal with it?
  • You know your business needs to change but how will you lead and manage this successfully?
  • Do you want to increase your market share or perhaps expand into new markets? Do you know where to start?
  • Do you know what your customers really want; when was the last time you asked them?
  • Would you like to create a branding image for your franchise that will make you stand out in the crowd?
  • Do you know what your franchisees want, and how they value what you give presently? Would a different mix of services help them grow their franchises or expand to multi units faster?
  • How do your harness the ideas and innovations of your franchisees to increase profitability and grow the brand?
  • Are your recruitment activities hitting your sales targets and selecting the franchisees you want to grow your franchise?
  • Would it be useful to have someone to talk to about management or planning for growth?
  • Are you considering retiring, selling or bringing external funding or equity partners into your franchise in the next couple of years – do you know how to go about it and when you should start planning?

If you have other questions needing solutions, please contact as we are sure we can work with you to solve them…together!


Growing your franchise - for Franchisees

Our focus is on working with franchisees to drive performance improvement and business growth within their individual or multi site franchise by developing and implementing tailored solutions.

 

  • Do you want to grow your franchise and need help in reviewing where you are at, what the opportunities are and how you will capitalise on them?
  • How do you identify the parts of your franchise which are holding you back and restricting your growth? How do you address them?
  • Is your franchise still profitable or are current changes in the environment threatening this? If so, how are you going to deal with it?
  • You know your business needs to change but how will you lead and manage this successfully?
  • Do you want to increase your market share or perhaps expand into new markets? Do you know where to start?
  • Do you know what your customers really want; when was the last time you asked them?
  • Do your employees give you headaches? Do you know how to recruit and retain the best employees?
  • Are you considering retiring, selling or bringing external funding or equity partners into your franchise in the next couple of years – do you know how to go about it and when you should start planning?
  • Would it be useful to have someone to talk to about management or planning, or to simply help to get things done?

 

Solutions We Provide

Bringing experience and practical skills, our team assists business operators with a successful business model who would like to franchise their business. Working closely with you at a practical level, we provide guidance to our early stage franchisors through this process and their early years. We help develop your:

  • Business model
  • Brand and marketing strategies
  • Systems and processes
  • Operations manuals
  • Franchise development program
  • Franchise sales materials and marketing plan
  • Franchisee recruitment (new service)

This can be done completely by ourselves, our you may choose to carry out some of this work yourselves and we supplement the additional items you require; for example you may have completed part of your Operations Manual and need help finishing it. 

Franchise – start up and growth:

  • Franchising a business
  • Branding a Franchise
  • Growing a franchise
  • Franchisee Development and performance
  • Franchise Selection Process

Marketing Solutions

Cariblue's marketing team has considerable experience in the practicalities of carrying out market research, developing marketing strategies and implementing same.

  • Market research including: surveys, focus groups, one on one, desk based analysis
  • Marketing plans
  • Communication plans
  • Brand management
  • Marketing, including the development and implementation of marketing strategies using all forms of media
  • Marketing to different levels of government
  • Location and business marketing
  • Investment attraction
  • Public relations
  • Media famils
  • E-newsletters


If you have other questions needing solutions, please contact us we are sure we can work with you to solve them …together!

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Cariblue assisted us in developing a tender to secure our first local government contract, opening a whole new market...

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